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GONZALEZ / GOMEZ / BBDO, NYC

WE SHOWED HOW HOME-STYLE FLAVOR CAN MAKE YOU FEEL AT HOME. 

Subway introduced carved Turkey sandwiches by using a Thanksgiving theme strategy. But for Latinos? We begged to differ, since the holiday doesn’t resonate with that target. “How about a different spin?” we offered. “How about the home-style taste of carved turkey?” It was a home run.

"Yellers"

"Yellers"

ONLINE / DIGITAL
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